3 Things Winning Pool Companies All Have In Common

Successful pool companies share 3 things in common — Direction, Goals, and Marketing

A Pool Sales Team Needs Direction, Goals and Marketing Support

Direction, Sales Driven Goals, and an executable Marketing Plan are literally the cornerstones of building a successful sales team. The most successful pool companies in the swimming pool industry have managed to put solid systems in place to help them achieve their sales goals.

3 Things Successful Pool Companies Share in Common

  1. Direction — They have strategized which markets they need to be in and are actively engaged with marketing in those territories. They have a plan of attack to absorb market share within a given time frame and stick to it with an unwavering commitment to be #1 in that area.
  2. Sales Goals — Simply spending money without an expectation on how much revenue you expect to receive in return is a recipe for disaster. Successful pool companies project how many sales they expect to close from the amount of marketing spent. The marketing multiplier needs to be at least 3–4 times what is spent on marketing in order to be an effective strategy. Otherwise, don’t do it! Save your money. If you are only spending a budget on marketing to break even — your pool company is not really making any money.
  3. Marketing Plan — It’s one thing to say you’re going to do something, but if you don’t have an executable plan to achieve those goals, it’s really more of a wish than a plan. Putting a marketing plan together is a difficult task for most pool companies, after all there are only so many hours in a day. Building and servicing pools all day is a full time job in itself. However, it’s vital to the success of your company that you put together a solid marketing plan. This should include an effective web presence, digital advertising campaign, and many other vital components. See more details about pool marketing and pool advertising on our website.
Without a solid marketing plan in effect pool companies are literally blindly throwing darts at the board.

Successful Pool Companies Monitor their Leads like a Hawk

Pool companies are not measuring, forecasting, and analyzing their lead flow. This in itself presents a problem. If you aren’t monitoring these statistics, you are literally leaving potentially millions of dollars on the table in lost pool sales. Here is why monitoring your leads is so important.

Lead tracking is essential for your pool company. Pool Marketing CRM Software integrations provide visibility over your pool companies lead flow and sales.
  1. Track all paid ad campaigns with URL tracking and UTM tags that can be seen in all incoming leads.
  2. Institute a lead tracking software or some sort of CRM integration such as Hubspot or SalesForce that can warehouse the lead data and allow sales people access.
  3. Run reports on all of your pool companies leads every sales cycle to see which leads converted into sales.
  4. Make effective changes to your marketing campaigns based on the data you are getting in real time from your reports.
  5. Remarket to the leads you have not sold via email, text messages and phone calls to get fence sitters to convert into sales. Continue this process every quarter.
  6. Identitfy which leads can be used for referrals. Institute a method of tracking which customers are happy and most likely to produce referrals for your pool company. Incentivize these customers with special pricing, free product, free service or via other methods like gift cards.

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Founder of Pool Marketing. Joe helps Pool Companies experience unimagined growth in their business and excels as a thought leader in pool marketing & strategy.

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Joe Trusty - CEO of Pool Marketing

Joe Trusty - CEO of Pool Marketing

Founder of Pool Marketing. Joe helps Pool Companies experience unimagined growth in their business and excels as a thought leader in pool marketing & strategy.