Success is a repeatable formula. I see so many struggling pool companies that all seem to share a few things in common. They all lack direction, sales goals, and a solid marketing plan. My company Pool Marketing focuses on helping pool builders and pool service companies overcome the hurdles that…

As technology continues to advance at an unprecedented pace, we are witnessing the rise of artificial intelligence (AI) in various aspects of our lives. From voice assistants to content generation, AI is transforming the way we interact with technology and obtain information. However, with great power comes great responsibility, and…

Setting goals is effective in business because it funnels energy toward achieving desired results. In the pool industry, greater profitability would be a good result in terms of important goals to set. Without generating sales and properly controlling expenses, profitability cannot exist. Employers expect their teams to set clear and…

The market for saunas saw substantial growth in 2022 and is forecast to reach US$4.65 billion in 2025. A representative of Steam Sauna Bath, one of the internet’s largest retailers of barrel saunas, residential sauna rooms, and sauna accessories, says “A large factor driving that growth is actually coming from…

In the latest issue of Pool Magazine, we chat with award-winning pool designers and builders Jason Brownlee and Chad Christenson on creating bespoke custom luxury pools. Together, Brownlee and Christenson have collaborated to build multi-million dollar luxury pools and outdoor living spaces. Consequently, the two have shown us a case study. One where the resale value of the home after adding the pool and other outdoor living amenities was roughly double what the homeowner paid for it. It would appear that investing in a pool, can pay some pretty sweet dividends.

Ever since Meta launched, advertising on Facebook is a real mess. I don’t know why this product needs to be the convoluted horror show that it is, but it will definitely make you want to re-think running agency-level ads through the platform. I also don’t know anyone who would purposefully…

As Editor in Chief of Pool Magazine; I talk to my fair share of experts in the trade. In fact, it’s fair to say that I must discuss the state of the industry at least a few times a week with various elite pool builders and thought leaders. What I’m…

Over the last twenty years, there has been a resurgence of interest in remodeling the backyard. All through the ’90s, it was all about the kitchen and bathroom. …

For folks that are in the pool & spa industry, the International Pool Spa Patio Expo (also known as the PSP/Deck Expo) is the perfect time to reconnect with old friends and colleagues. Last year’s conference was the first time in years that the Expo was disrupted and forced to…