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The best brands do a great job at getting consumers to emotionally connect with the solutions they provide. The ones that struggle the most are trying to sell on product features.

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Joe Trusty - CEO of Pool Marketing
Joe Trusty - CEO of Pool Marketing

Written by Joe Trusty - CEO of Pool Marketing

Founder of Pool Marketing. Joe helps Pool Companies experience unimagined growth in their business and excels as a thought leader in pool marketing & strategy.

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