PinnedJoe Trusty - CEO of Pool MarketingCould a Recession Mean The End of The Pandemic Pool Craze?Over 70% of financial analysts agree we will be in a recession by the end of the year. As consumers cut back and we enter a bear market…1 min read·Jul 16, 2022----
PinnedJoe Trusty - CEO of Pool Marketing3 Things Winning Pool Companies All Have In CommonSuccessful is a repeatable formula. Learn what successful pool companies share in common.4 min read·Mar 14, 2021----
Joe Trusty - CEO of Pool MarketingThe Dark Side of ChatGPT Has Real World ConsequencesAs technology continues to advance at an unprecedented pace, we are witnessing the rise of artificial intelligence (AI) in various aspects…6 min read·Apr 23, 2023----
Joe Trusty - CEO of Pool MarketingThe Importance of Setting Big Hairy Audacious GoalsSetting goals is effective in business because it funnels energy toward achieving desired results. In the pool industry, greater…3 min read·Dec 17, 2022----
Joe Trusty - CEO of Pool MarketinginpooltrendsWhat An Exploding Market For Saunas Means For Pool BuildersThe market for saunas saw substantial growth in 2022 and is forecast to reach US$4.65 billion in 2025. A representative of Steam Sauna…2 min read·Sep 28, 2022----
Joe Trusty - CEO of Pool MarketinginpooltrendsInvesting in a Luxury Pool Pays OffIn the latest issue of Pool Magazine, we chat with award-winning pool designers and builders Jason Brownlee and Chad Christenson on…1 min read·Jun 17, 2022--1--1
Joe Trusty - CEO of Pool MarketingFacebook Business Suite Is Beyond AwfulEver since Meta launched, advertising on Facebook is a real mess. I don’t know why this product needs to be the convoluted horror show that…4 min read·Jun 3, 2022--4--4
Joe Trusty - CEO of Pool MarketingThe Unprecedented Demand For Pools is Finally Dying DownAs Editor in Chief of Pool Magazine; I talk to my fair share of experts in the trade. In fact, it’s fair to say that I must discuss the…4 min read·Mar 30, 2022----
Joe Trusty - CEO of Pool MarketingThe Resurgence in Remodeling The BackyardOver the last twenty years, there has been a resurgence of interest in remodeling the backyard. All through the ’90s, it was all about the…3 min read·Oct 16, 2021----
Joe Trusty - CEO of Pool MarketingWhy Attend The International Pool Spa Patio Expo?For folks that are in the pool & spa industry, the International Pool Spa Patio Expo (also known as the PSP/Deck Expo) is the perfect time…2 min read·Sep 28, 2021----