Joe Trusty - CEO of Pool Marketing – Medium

Joe Trusty - CEO of Pool Marketing

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Joe Trusty - CEO of Pool Marketing

Could a Recession Mean The End of The Pandemic Pool Craze?

Over 70% of financial analysts agree we will be in a recession by the end of the year. As consumers cut back and we enter a bear market…

1 min readJul 16, 2022

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Could a Recession Mean The End of The Pandemic Pool Craze?

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Joe Trusty - CEO of Pool Marketing

3 Things Winning Pool Companies All Have In Common

Successful is a repeatable formula. Learn what successful pool companies share in common.

4 min readMar 14, 2021

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3 Things Winning Pool Companies All Have In Common

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Joe Trusty - CEO of Pool Marketing

The Dark Side of ChatGPT Has Real World Consequences

As technology continues to advance at an unprecedented pace, we are witnessing the rise of artificial intelligence (AI) in various aspects…

6 min readApr 23, 2023

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The Dark Side of ChatGPT Has Real World Consequences

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Joe Trusty - CEO of Pool Marketing

The Importance of Setting Big Hairy Audacious Goals

Setting goals is effective in business because it funnels energy toward achieving desired results. In the pool industry, greater…

3 min readDec 17, 2022

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The Importance of Setting Big Hairy Audacious Goals

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Joe Trusty - CEO of Pool Marketing
in
pooltrends

What An Exploding Market For Saunas Means For Pool Builders

The market for saunas saw substantial growth in 2022 and is forecast to reach US$4.65 billion in 2025. A representative of Steam Sauna…

2 min readSep 28, 2022

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Swimming pool builders are cashing in on the craze for outdoor saunas.

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Joe Trusty - CEO of Pool Marketing
in
pooltrends

Investing in a Luxury Pool Pays Off

In the latest issue of Pool Magazine, we chat with award-winning pool designers and builders Jason Brownlee and Chad Christenson on…

1 min readJun 17, 2022

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Investing in a Luxury Pool Pays Off

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Joe Trusty - CEO of Pool Marketing

Facebook Business Suite Is Beyond Awful

Ever since Meta launched, advertising on Facebook is a real mess. I don’t know why this product needs to be the convoluted horror show that…

4 min readJun 3, 2022

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Facebook Business Suite Is Beyond Awful — Redditors answered the question “Does anyone else hate Facebook Business Suite?”

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Joe Trusty - CEO of Pool Marketing

The Unprecedented Demand For Pools is Finally Dying Down

As Editor in Chief of Pool Magazine; I talk to my fair share of experts in the trade. In fact, it’s fair to say that I must discuss the…

4 min readMar 30, 2022

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The Unprecedented Demand For Pools is Finally Dying Down

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Joe Trusty - CEO of Pool Marketing

The Resurgence in Remodeling The Backyard

Over the last twenty years, there has been a resurgence of interest in remodeling the backyard. All through the ’90s, it was all about the…

3 min readOct 16, 2021

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The Resurgence in Remodeling The Backyard

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Joe Trusty - CEO of Pool Marketing

Why Attend The International Pool Spa Patio Expo?

For folks that are in the pool & spa industry, the International Pool Spa Patio Expo (also known as the PSP/Deck Expo) is the perfect time…

2 min readSep 28, 2021

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Why Attend The International Pool Spa Patio Expo?

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Joe Trusty - CEO of Pool Marketing

Joe Trusty - CEO of Pool Marketing

Founder of Pool Marketing. Joe helps Pool Companies experience unimagined growth in their business and excels as a thought leader in pool marketing & strategy.

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